Generate interest among influencers Archives - Page 70 of 74 - Event Marketer
Pepsi Integrates Fans, Foursquare for Fit with SXSW
For the South by Southwest Interactive, Film and Music Festival (SXSW) in Austin, Texas, Pepsi set out to drive consumer excitement and buzz in-market while positioning Pepsi Max as a progressive brand. To do that, the company designed the Pepsi Max @ SXSW Lot, an interactive consumer experience in downtown Austin that played host to...
At Pepsi’s ‘X Factor’ Auditions, Fans Fuel Social
Pepsi has aligned itself in the past with music icons like Michael Jackson, Ray Charles and Britney Spears. But never with everyday people. To keep its music tie-ins moving to the beat, it sponsored the popular music competition TV show, “The X Factor,” and launched an integrated campaign based on the message that “Where there...
PayPal Sets Up Shop to Showcase its Payment Tool
PayPal is the giant of the online payment world, but the company was out to show retail executives that it can also be used in a live setting—in brick-and-mortar stores—just as easily. To do that, it created the PayPal Shopping Showcase. The brand transformed a storefront in New York City’s trendy Tribeca into a series...
Nikon Stages Photo-Friendly Weddings in 13 Cities
To celebrate the release of its Nikon 1 compact camera, Nikon gave media and sales reps a challenge: Capture the most emotional moments of an exciting event. But there was also a unique hook—participants wouldn’t find out what they would be photographing until the day of the event. The element of surprise would, in part,...