Generate interest among influencers Archives - Page 73 of 74 - Event Marketer
Harley Revs Up Younger Buyers with Influencer Events
As most iconic brands do, Harley-Davidson had reached a point where it needed to reconnect with young buyers and generate new leads. Marketers knew the brand’s retro rebel image was an asset, but one that needed some modern spin in order to be relevant to the new target. So it created the Harley-Davidson Boot Camps,...
Google Samples its ‘Wallet’ App with In-store Spree
After launching Google Wallet, an app that turns mobile devices into virtual wallets, Google needed to help consumers understand how the service works. The company teamed up with American Eagle Outfitters in Times Square to create the Google Wallet Tapping Spree. At the store, customers were greeted by a brand ambassador who invited them to...
Google Targets Travelers with Laptop Loan Program
Outside of demos at consumer electronics retailers, sampling opportunities can be tough to come by for marketers of laptop computers—particularly when the target consumer is the on-the-go business traveler. Google turned that challenge into an opportunity by loaning Chromebook computers—laptops that run on the company’s Chrome operating system—to travelers flying on Virgin America from San...
Tic Tac Attracts Millennials with Sweet Customization
A native app, RFID technology and a campaign microsite helped Ferrero’s Tic Tac brand reach millennials and tap into the customization that younger consumers enjoy. Attendees at the month-long My Pack Tour, a mobile tour that traveled to music and arts fests, gave them the chance to create custom Tic Tac packs and share their...