Generate PR impressions (on social and traditional media) Archives - Page 101 of 114 - Event Marketer
Turner Gas Station Stunt Spotlights Dallas Season 3
Keeping modern TV viewers satisfied isn’t easy. Even the creators of TNT’s “Dallas,” a show that revolves around backstabbing, sexual exploits and sly business maneuvers, discovered that the program’s viewer base was shrinking by the end of its second season. In an effort to entice new viewers and reinvigorate existing fans by making “Dallas” a...
Five-Story Audi Soccer Scoreboard Features A8s
Anyone with a pulse knows that, every four years, World Cup soccer dominates a significant portion of the planet’s TV screens during its 30-day run. Aiming to capitalize on the global obsession, Audi set out to capture New York City’s (and through social media, the world’s) attention by creating an LED scoreboard that projected the...
Harley-Davidson Revs Up Project LiveWire Experiences
Harley-Davidson revved up the motorcycle community with the introduction of its first electric bike, the LiveWire, to riders and influencers alike at 31 Harley dealership and lifestyle events across the country. From June to December, the brand brought innovation to the streets, offering up a chance to test ride the LiveWire to consumers who were...
Lenovo Enhances Networking at Mobile World Congress
Lenovo’s main goal for attending the 2014 Mobile World Congress is to meet with clients and prospects to talk about new sales opportunities, new products and educate the market on its offerings. At the 2014 show in Barcelona, Lenovo set out to make meetings and engagement a breeze by transforming its 65-foot by 130-foot footprint...