Generate PR impressions (on social and traditional media) Archives - Page 93 of 114 - Event Marketer
CareerBuilder Transforms Tweets into Works of Art
If a picture is worth a thousand words, CareerBuilder’s World’s Fair campaign at the annual SHRM show was worth a thousand tweets. Let us explain. To get attendees engaging across social media about its presence at the show, and to enhance the experiences of its clients and prospects while also driving foot traffic its booth,...
Miller Lite Program Sends Interns Across the Country
To leverage its partnership with the movie “The Internship” and raise awareness and consideration among men ages 21 to 34, Miller Lite created the Miller Time Internship, a promotion that turned a group of buddies into Miller Lite interns and sent them across the country—two weeks, four friends, 3,884 miles of true Miller Time. Miller...
Microsoft Live-Wires SXSW Bing Lounge with RFID
Google may still hold the top spot among search engines, but Microsoft’s Bing is hot on its heels thanks to some clever integrated marketing designed to give the brand cachet among the cool kids and social currency where it lives—online. One of the coolest deployments happened in March at South by Southwest in Austin at...
LoopNet Projection-Maps a City Skyline for VIP Guests
To show that any property not listed on its service might as well not exist, LoopNet went ahead and erased a building from the Los Angeles skyline. It didn’t take any explosives, but it did take some projection technology magic dubbed the LA Traffic Jam. The experience was the centerpiece of a private VIP party...