Generate social media/viral buzz Archives - Page 104 of 111 - Event Marketer
Activision Breaks Records with Call of Duty: XP Event
It will go down as the event that showed the industry how to combine dozens of best practices and the hottest event marketing trends into a single blockbuster campaign. And it proved that experiential marketing had the power to drive $1 billion in sales. The event, Call of Duty: XP, immersed fans in “Modern Warfare 3,”...
Consumers Drive Ben & Jerry’s Summer Tour via Twitter
Ice cream brands have a decided edge when it comes to attracting consumers to their mobile tours—namely, ice cream. But when Ben & Jerry’s hit the streets of Los Angeles, Miami, New York City and San Francisco, the brand drew extra attention by letting consumers help direct the tour. Instead of plotting out every event...
Boeing Wows Guests with Three-Day Launch Event
Boeing’s 747-8 reveal took place in one of its gigantic manufacturing bays at its Everett, WA, plant. More than 10,000 Boeing employees, their families, media and a select group of industry VIPs watched in awe as an enormous 61-foot by 225-foot drape dropped dramatically in front of the new plane. But to make that happen,...
Flash Mob and Skywriting Take Claritin to New Heights
A skywriting stunt took Claritin to new heights far above the Toronto skyline. Having planes type out Claritin’s tagline, “Live Claritin Clear Today,” was a chance for the allergy medicine to do something fun and exciting—not always easy for an OTC brand—and it brought Claritin’s brand essence to life. The stunt generated traditional p.r. and...