Generate social media/viral buzz Archives - Page 108 of 111 - Event Marketer
Attendees Digitally Schmooze Before Microsoft Forum
The Worldwide Partner Conference (WPC) is the premier, annual event for Microsoft’s Partner Network. Through keynote addresses, sessions and networking events, partners have the opportunity to hear Microsoft’s vision for the year, learn industry trends and best practices, meet with Microsoft representatives and—hopefully—form profitable connections with one another. The goal for this year was to...
Microsoft Gets Bloggers Talking at Nightlife Events
It takes a lot more than a free sample to make an impact with the movers and shakers in the blogosphere. Microsoft’s Windows Phone set out to boost perception and adoption among bloggers and key consumers with a hands-on trial experience called the Windows Phone Night Market. For two nights in each of five cities,...
Michelob Ultra Delivers Sales Around PGA Tour
Although Michelob Ultra is popular among the active-lifestyle set, Anheuser-Busch wanted to create a retail promotion to reach a broader base of light beer drinkers with a focus on 35- to 49-year-old males. The brewer leveraged its sponsorship of the PGA Tour and created the Michelob Ultra Foursome golf text-to-win sweepstakes, which was promoted at...
Mercedes-Benz Takes Fashion Week Beyond the Tents
After a few years as the title sponsor of New York Fashion Week, Mercedes-Benz turned up the heat on its partnership with a couple of firsts. For one, it was the first time that Mercedes had unveiled a vehicle—in this case the new two-seat SLK roadster—at a fashion event. In addition, the automaker for the...