Generate social media/viral buzz Archives - Page 22 of 111 - Event Marketer
Microsoft Xbox press event for live and digital audience
WHY THE JUDGES LOVE IT: Microsoft Xbox upped the ante on its E3 sponsorship this year with an awards show-style press briefing designed for live and digital audiences alike. The presentation stage was filled with tiered gaming stations featuring 4K screens, which were combined to create a captivating backdrop. Through a mix of tools and...
Ford brings the adventure back to life
THE SETUP: The Ranger is a beloved Ford truck that rolled off the assembly line in 2011. So when the brand hit the North American International Auto Show to introduce its redesigned 2019 model, it wanted to rekindle the adventurous spirit that the vehicles—and their drivers—are known for. With a media briefing on its auto...
Gatorade is a G-force at the NSCA trade show
WHY THE JUDGES LOVE IT: Gatorade means business when it comes to its portfolio of science-backed products. So at the NSCA trade show, the brand focused its efforts on education via the Gatorade Recovery Showcase. The experience featured touch screens that, when activated by an attendee’s RFID-enabled wristband, became transparent and revealed a physical Gatorade...
NBA’s official healthcare partner, Kaiser Permanente makes a swish
WHY THE JUDGES LOVE IT: As the NBA’s official healthcare partner, Kaiser Permanente wanted to get consumers’ blood pumping for its All-Star Weekend sponsorship. Enter: Be Like Steph, a digital three-point shootout game that let fans step in front of a screen and into the shoes of NBA icon Steph Curry. Infrared motion-tracking cameras created...