Generate social media/viral buzz Archives - Page 28 of 111 - Event Marketer
Constellation Brands brings the chill at BottleRock
WHY THE JUDGES LOVE IT: If there is one color that gives off good vibes it’s yellow. Paired with porch swings, you’ve got a pretty comfortable setup that just screams, “Come, sit down for a while, and crack open a cold beer.” No, this was no ordinary beer garden. Pacifico at BottleRock, an upscale music...
Nutrien A ‘touches’ the future
WHY THE JUDGES LOVE IT: To demonstrate a “Farm of the Future,” Nutrien A Solutions activated the Futuredome, a bright, 60-foot in diameter white dome that stood out among the scores of trade show exhibits. Inside, attendees learned about the Nutrien Digital Platform on a 70-foot touch-screen monitor and developed their own custom logos on...
“The Good Place” takes immersion a step farther at Comic Con
THE SETUP: If there is one thing Comic-Con attendees like most it is immersions. NBC, in taking over a 4,000-square-foot space in The Gaslamp Square in San Diego across from the convention center, created “The Good Place” world from the series. Forty consumers entered at a time through the big doors and into the neighborhood...
Taco Bell takes sampling an insta post worthy and beyond
WHY THE JUDGES LOVE IT: Taco Bell went after Gen Z at VidCon with an Instagram-worthy sampling bar of a new frozen beverage called Fantasy Freeze. Not only did attendees get to taste the freeze and customize it with a variety of toppings, they then got to take a video selfie of their creations in...