Generate social media/viral buzz Archives - Page 30 of 111 - Event Marketer
Absolute Elyx Samples its High-end Spirit from a Sparkling Mobile Bar
WHY THE JUDGES LOVE IT: Absolut Elyx’s brand identity is luxurious. Its sparkling mobile bar, that could serve up to 1,000 people at any stop, certainly did the trick in positioning it in the high-end spirits space at lifestyle events across the country. Anything that was metal on the truck was wrapped in copper, from...
Applegate Rings in the Holiday Season with a Bacon Sampling Tour
WHY THE JUDGES LOVE IT: Applegate launched a seven-city holiday tour to sample bites made from its organic bacon, traveling from Florida all the way up to New York City’s Radio City Music Hall. The vehicle had a fully functioning kitchen with a menu by celebrity chef Ian Knauer that included items like Applegate bacon...
How Bumble Took its Platform Offline with a Pop-up Space for Networking
WHY THE JUDGES LOVE IT: The Bumble app helps people date, make friends and network, and for three months the Bumble Hive L.A. pop-up offered a functional and fashionable space to meet live. Among design highlights (that Architectural Digest covered, mind you): Gleaming yellow colors, backlit mirrors, chandeliers, plush seating and a hexagonal hive pattern...
Nike Builds a Futuristic Workout Facility for ‘Just Do it’ Campaign’s 30th Anniversary
WHY THE JUDGES LOVE IT: Nike marked the 30th anniversary of its iconic Just Do It campaign with Just Do It HQ, a 21,582-square-foot futuristic facility in Hollywood that offered indoor-outdoor gyms, locker rooms, a media studio, a recovery center complete with cryotherapy, infrared light therapy, massage, NormaTec compression boots and electromagnetic pulse therapy. And…...