Generate social media/viral buzz Archives - Page 31 of 111 - Event Marketer
Microsofts Expo was a hit for social activity
WHY THE JUDGES LOVE IT: At its 18,000-person One Week and Global Hackathon event, Microsoft employees explore Microsoft products and business objectives for the year ahead. A standout experience this year was The Expo, a 20-foot by 20-foot by 20-foot outdoor triangular structure with an architectural entrance and colorful awning strips. Underneath the “tent” were...
Under Armour Launches New Kicks with ‘Drone Drops’
In this day and age, if you’re preparing to launch a new pair of kicks, you better have your head on straight and your laces tied tight. Sneakerheads are a discerning bunch, and when it comes to shoe drops, they’ve come to expect the highest-caliber experience a brand can offer. So when Under Armour set...
Cotton Activates a Shoppable 60-Second Fashion Show
Ahhh…cotton. It’s the fabric of our lives and formerly the star of various pop-up shops, mall programs and e-commerce take-overs. But in 2017, Cotton Incorporated wanted to make a bigger impact by simplifying the consumer purchase journey and positioning both the brand and the fiber as relevant and on-trend. The solution? The 60 Second Fashion...
Vera Bradley Engages Millennials with Games, Swag
Vera Bradley and its array of feminine bags, apparel and travel items are often coveted among young girls, teens and moms, but there’s a disconnect when it comes to college-age women and their ability to transition from high school gear to age-appropriate items for their day classes and nights out. Combined with the brand’s desire...