Generate social media/viral buzz Archives - Page 33 of 111 - Event Marketer
Cheetos Creates a Flamin’ Hot Pop-up Restaurant
When chefs and foodies began to organically experiment with Cheetos as a quirky, new ingredient in food recipes—from the Flamin’ Hot Cheetos Sushi Burrito to the Flamin’ Hot Cheetos bagel—the experiential team at Frito-Lay saw an opening. Building on this trend and setting out to prove that Cheetos is more than a snack food, it...
BMW Sends Influencers on the ‘Road to Coachella’
BMW isn’t the first brand consumers think of when they think of a Coachella partner. So as the first-ever automotive brand to partner with the music festival, the brand sought to create an organic connection by highlighting the i Series’ sustainability message and its technology chops. The brand first created an original content piece celebrating...
HP Woos Millennials with Multisensory Installations
To engage millennials in its HP Premium product lines of Spectre laptops, EliteBooks, ENVY laptops and ZBook Studio workstations, HP turned to this demo’s haven: the music festival scene. And where else but Coachella in Indio, CA, and Panorama Festival in New York City. The goal was to position HP as a lifestyle brand and...
Netflix Event Lets TV Fans Mourn Deceased Characters
When a character is lost on a favorite TV show, it’s a sad day for most of us. So why not acknowledge and honor them after they’ve passed? That was the thinking behind Netflix’s event at Hollywood Forever Cemetery, which saw 40,000 people congregate during Dia De Los Muertos, a sacred Mexican holiday that honors...