Generate social media/viral buzz Archives - Page 35 of 111 - Event Marketer
Epic Airbnb Open Event Redefines ‘Festivalization’
Inspired by the storytelling of Sundance, the world-class innovations of TED, and the awe of Burning Man, the 2017 Grand Ex winner curated an annual festival of travel and hospitality designed to become a must-attend cultural event. Part developers conference, part user group, part internal event, part consumer activation, part street fair, part influencer event—the...
Thomas’ Tasty Mobile Tour Features a Rolling Toaster
What better way to “toast” the most important meal of the day than with a giant toaster on wheels feeding the hungry hoards at festivals, events and retailers in 18 cities—building awareness, increasing loyalty and engaging potential new consumers along the way. That’s exactly what The Breakfast Like No Other Tour cooked up for Thomas’...
State Farm’s Tiny Roadhouse Scores With Tailgaters
State Farm’s Roadhouse, a custom, fully furnished tiny house built on an extended Ford F-350 pick-up truck, reached tailgating football fans at NFL stadiums and promoted its message that policyholders can save money by combining their home and auto insurance with State Farm. Through multiple stops and more than 15,000 engagements to date, the Roadhouse...
Humana’s National Parks VR Experience Targets Seniors
Humana’s Bring the Parks to You (BP2U) tour in partnership with the National Park Foundation was one of the first to target the senior audience with a VR component. Designed as a pop-up log cabin, the tour also leveraged a nature engagement quiz, a photo/GIF wall and a Find Your Park mobile app to inspire,...