Generate social media/viral buzz Archives - Page 37 of 111 - Event Marketer
Samsung’s Galaxy Studio Lures Tech-Savvy Millennials
It’s no secret that the Olympics is one of the fiercest competitive marketing landscapes for global brands looking to leverage the attention and crowds that surround those colorful rings. For Samsung, the Summer Olympic Games in Rio de Janeiro served as a powerful touchpoint in which to reach tech-savvy millennials and deliver experiences only possible...
TD Bank Parade Program Connects With LGBTQ Community
Pride parades are no ordinary parades, and with its expressive float, activations and local buzz-building efforts, sponsor TD Bank’s parade program made personal and colorful connections with the LGBTQ community. What made the campaign so special was that it served as an internal engagement tool, too. Some 794 TD Bank employees marched along the parade...
Jägermeister’s Treehouse Activation Lures Music Fans
There’s no better way to visually communicate Jägermeister than through antlers, which is exactly what the liquor brand brought to life at electronic dance music festivals across the country—a new music genre for the brand. The Haus 56 activation was a two-story “treehouse” that paid homage to Jägermeister’s heritage and 56 ingredients used to make...
Google Mesmerizes Festivalgoers With a ‘Music Block’
Google Play Music has not always been as well known in the music streaming space as Spotify and Pandora. But its offering is quite different. With this in mind, and the desire to increase market share, Google Play Music went after millennial festivalgoers with a cube activation called Google Play Music Block at Panorama Festival...