Generate social media/viral buzz Archives - Page 49 of 111 - Event Marketer
Ford Rolls out Interactive TV Series to Build Social Presence
It was the first-ever reality show created by an advertiser, driven by consumers and broadcast on network TV. Ford’s “Escape Routes” was a six-part televised series of “Amazing Race”-style challenges in which six pairs of best friends vied for a Ford Escape and $100,000. Consumers supported their favorite contestants in their challenges online via live...
Coca-Cola Blends Sports, Music and Crowdsourcing at Olympics
Coke’s activation of the 2012 Summer Olympics in London was a global campaign that began with live crowdsourcing, continued with one of the biggest-ever customized music tie-ins and became one of the largest examples of sports and entertainment fusion. There were full-time social media amplification and global retail elements before and during the Games, and...
Epson Makes a Splash with 17,000-Gallon Swim Tank
What’s it like to swim in ink? That was the eye-catching concept Epson leveraged to support the launch of its new inkjet printer, Epson EcoTank. And true to the product’s name, the brand activated a 17,000-gallon seamless acrylic swim tank in Times Square Plaza in New York City that played host to the U.S. National...
Samsung Displays Consumer Photos on Digital Billboard
Samsung activated its Share Hope campaign in New York City’s Times Square last Christmas to create brand awareness during the bustling holiday season. From Dec. 26 through midnight on Dec. 31, Samsung brand ambassadors hit the streets wearing black afro-wigs, Samsung blue petticoats and shiny leggings to capture consumers’ attention. Consumers were handed cell phone...