Generate social media/viral buzz Archives - Page 51 of 111 - Event Marketer
Tillamook Turns VW Buses into Mobile Cheese Buggies
Tillamook Cheese in 2009 took to the streets with a custom-restored 1966 Volkswagen Bus in order to help people who aren’t regularly exposed to the brand taste the product and hopefully, “fall in loaf.” The overarching goals were to share product samples, recipes, coupons and encourage people to join the official Tillamook Fan Club. To...
Animal Planet Unleashes Piranhas to Promote Show
To promote the second-season premiere of “River Monsters,” Animal Planet unleashed five tricked out smart cars made to look like a swimming school of piranhas on the streets of New York City. For four days, street teams—five drivers and five “monster anglers”—wearing branded fishing vests intercepted consumers to hand out branded hats, koozies and tune-in...
Ben & Jerry’s Upside Down Truck Stops Traffic
Leave it to Ben & Jerry’s to turn the ordinary upside down. The Vermont-based brand known for its eclectic and delicious ice cream combinations stepped up its surprise factor during its 2009 summer tour with a vehicle that stopped traffic wherever it went. To generate awareness and trial for its new Flipped Out sundae, which...
Virgin Mobile Connects with Consumers at its Own Festival
Music is a natural for wireless service provider Virgin Mobile, one of the hundreds of companies formed and eventually sold by flamboyant entrepreneur Richard Branson. And what better place to hold a two-day fest filled with rock music, circus acts and other outrageous performance artists than the 25-acre Pimlico Race Course in Baltimore, MD, the...