Generate social media/viral buzz Archives - Page 63 of 111 - Event Marketer
Merrell Sends Festivalgoers on a VR Hike in the Alps
Outdoor shoe brand Merrell has enjoyed a long history of loyalty among serious hikers and outdoor enthusiasts. But it was in need of a little extra adrenaline to shed its “brown shoe” reputation and get younger audiences excited about its brand. Enter the Sundance Film Festival, one of the world’s only events where lovers of...
Red Bull Gives an Action Sports Star Wings
Was that a bird, a plane or Superman flying through the air last New Year’s Eve in Santa Monica, CA? Not quite. It was action sports star Travis Pastrana at the wheel of a rally car trying for the world record for the longest distance jump, the latest installment in Red Bull’s New Year, No...
Cheesecake Factory Tour Aims to ‘Drive Out Hunger’
To get food to families during these tough economic times, the Cheesecake Factory and Feeding America, a national domestic hunger-relief charity, took to the road on the Drive Out Hunger tour. The 30-city tour kicked off in September during Hunger Action Month with an event at the Cheesecake Factory headquarters with a special appearance by...
Ford Organizes 1,000 ‘American Idol’ House Parties
Think ladies only buy plastic bowls at house parties? Or lingerie? Think again. Ford last year, on May 19, tied the fun of having a neighborhood party with its sponsorship of “American Idol” to create 1,000 in-home events where women (and a few men) got to watch the first night of the show’s two-day finale...