Generate social media/viral buzz Archives - Page 71 of 111 - Event Marketer
Infiniti Reveals a New Model with Cirque du Soleil
Infiniti created a series of Salon Nights specially tailored to existing and potential Infiniti owners in order to introduce its new Infiniti EX. At the center of it all was a performance by Cirque du Soleil, which preceded the reveal of the new model. Attendees were treated like VIPs from the moment they arrived. They...
Olympus Loans Cameras to US Open Attendees
In an effort to push the envelope on its US Open sponsorship, Olympus launched a multi-faceted experience-based campaign that touched consumers, prosumers (expert amateurs) and professional photographers. The mantra that held it all together: Get the cameras in people’s hands. Any attendee on site was allowed to borrow Olympus’ new Stylus 770SW camera for two...
Adidas Highlights NBA Sponsorship on the Vegas Strip
The adidas NBA All-Star Weekend in Las Vegas last year was a slam dunk. The footwear and sports apparel brand came at it from all angles with a mobile tour, pop-up concerts, local retail promos—you name it. The goals were clear: highlight adidas’ sponsorship of the NBA, create the ultimate brand experience for consumers, showcase and...
Sony Ericsson Lights Up the Tennis Court with EDM
Sony Ericsson’s Night Tennis put a new spin on an old sport, combining the best elements of sport, music and fashion in a cool and relevant way that made a smash hit with its target audience—hip 16- to 25-year-olds, key influencers and trendsetters. It turned out the lights and turned on the action as semi-professional...