Generate social media/viral buzz Archives - Page 86 of 111 - Event Marketer
Lady Gaga Dials Up Results for Virgin Mobile
As a sponsor of Lady Gaga’s Monster Ball concert tour, Virgin Mobile integrated its phone service, a charitable overlay and the pop icon herself into a multi-tiered program that offered unique engagement experiences for fans and “little monsters” alike. On stage during her shows, Lady Gaga dialed a Virgin Mobile-branded handset and had a conversation...
Nokia #HolidayRealness Tour Disrupts Mall Shoppers
Nokia turned the standard device demo—a pushy, pick it up, click some buttons, maybe snap a photo experience—into a festive and lasting experience that left consumers with one-of-a-kind takeaways, all thanks to the power of the product. A seamless transition from the online campaign to the live experience created continuity for consumers. This program also...
Microsoft Connect Offers a Seamless Social Experience
Microsoft’s Worldwide Partner Conference 2013 built social media into every aspect of the attendee event experience. Its goals for social media were to create a customizable, integrated social experience and a seamless interaction between the online and in-person event experience. The resulting campaign leveraged Facebook, Twitter, blogging, a custom social platform called Connect, a mobile...
Amping Up FreeFest Pays Dividends for Virgin Mobile
Music fans were wowed several years ago when Virgin Mobile announced that its annual music festival at Columbia, MD’s, Merriweather Post Pavilion would be free to the public. FreeFest continued to thrive, and it continued to offer up A-list bands each summer. A few years later, Virgin Mobile banked on that brand equity to create...