Generate social media/viral buzz Archives - Page 89 of 111 - Event Marketer
Norton Command Center Turns Consumers into Heroes
Symantec set out on a mobile tour designed to persuade consumers who are apathetic about Internet security that protecting their data is worth paying attention to. The company’s Norton brand launched the Norton Operation Shield America tour—a self-guided “training” experience in a 48-foot double expandable trailer emblazoned with HD graphics of Captain America and his...
Sungevity Hits the Road in Solar-Powered Trucks
Sungevity, a California-based firm that leases solar panel systems, was out to change the common perception that upfront costs are too big a hurdle for prospective customers. Its plan of attack: the Rolling Rooftop Revolution mobile tour. Targeting homeowners in the Northeastern U.S., the tour focused on parks, outdoor movie theaters, beaches and block parties....
LEGO Summons the Force to Unveil Largest Model Yet
Times Square may have seen it all in its 104-year run as the center of the known universe, but it’s never seen this. To reignite brand loyalty for its Star Wars products and build excitement for the TV launch of the series “Yoda Chronicles” on Cartoon Network, LEGO designed the Secrets to Reveal campaign. The...
Esurance’s SXSW Glove Box Delivers the Cool Factor
Nike at a marathon. Coke at a county fair. Intel at an electronics show. These kinds of endemic sponsorship stories all make sense to us, and to the attendees who frequent the events. But how do you make a non-endemic brand relevant to an event where it traditionally may not belong? Esurance is an online...