Generate social media/viral buzz Archives - Page 94 of 111 - Event Marketer
Chipotle MLS Homegrown Game Aligns with Soccer Fans
Research revealed that Chipotle customers share a close alignment with Major League Soccer fans. So the brand created Cultivating Youth Soccer, a program that ties back to Chipotle’s “Cultivate a Better World” campaign and leverages its MLS partnership. The focal point of the program was the 2014 Chipotle MLS Homegrown Game, featuring the league’s best...
Audi Football Summit Drives Millennial Awareness of A3
An estimated 30 percent of U.S. households contain a soccer player, second only to baseball. To harness the growing popularity of soccer and capitalize on FIFA World Cup fever, Audi launched the Audi Football Summit, a match between Audi-sponsored club FC Bayern Munich (the most successful club in German football history) and Chivas de Guadalajara....
Citi’s Billboard Awards Sponsorship Hits a High Note
Credit cards offer all sorts of perks, but the challenge for credit card brands is communicating those benefits to potential new cardmembers and existing cardmembers, alike. To promote its ThankYou card points that offer perks in the entertainment space, Citi last spring sought a national platform, brokering a deal with Dick Clark Productions to establish...
Pepsi Scales a Sponsorship with Hyped for Halftime
Long before Katy Perry rode in on a larger than life tiger puppet, Pepsi was making sure fans could hear its Super Bowl Halftime Show sponsorship roar. (See what we did there?) To drive unprecedented excitement for one of the most highly anticipated events of the year, and seamlessly tie the Pepsi brand to it,...