Generate social media/viral buzz Archives - Page 96 of 111 - Event Marketer
IBM Takes a Cerebral Approach to Verse Launch Event
Email is a part of everyday life, with many different generations now relying on it. So for the launch of Verse, its cloud-based email service, IBM took a cerebral approach that, in addition to IBM leadership presentations, involved a line-up of presentations by external thought leaders from three generations. Each spoke about what his or...
Samsung Exchanges Frozen Yogurt for Social Currency
For Samsung and AT&T, the Life is Beautiful Festival held in Las Vegas from Oct. 26 to 27 last year was the ideal platform for introducing the Samsung Galaxy Mega to the event’s millennial-rich attendee base. And what better way to connect with a young, tech-savvy demographic than a music-fueled experience that mixed free frozen...
TomTom Hosts a Two-Day Media ‘Immersion’ Event
TomTom entered the fitness space three years ago, but many consumers still think of it as a manufacturer of GPS devices. To change this perception among consumers and the media, and to keep the momentum from the launch of TomTom’s Cardio heart-rate monitoring watches going throughout the year and into the holiday season, TomTom hosted...
EMC Impresses the Press with Custom Content Delivery
The tech industry is huge and competitive. So when EMC set out to make a heavyweight announcement concerning a new product launch, it wanted to be known as the brand that raised the bar for all future tech industry launches. But as far as messaging, EMC wanted to demonstrate how technology transforms an environment. For...