Generate social media/viral buzz Archives - Page 97 of 111 - Event Marketer
Target Skeletown Square Celebrates Latina Lifestyle
Skeletown Square was a family-friendly town inspired by both Halloween and Dia de los Muertos, the Mexican holiday in which families gather to pray for loved ones who have passed on. Guests enjoyed trick-or-treating, Catrina face painting (Catrina is a female figure associated with the holiday), sugar skull and pumpkin decorating, carnival games, a pop-up store...
SoBe Plays Up New Flavors with Themed Experiences
SoBe’s Try Everything campaign was aimed at generating trial and awareness for the brand’s newest flavors. The initiative was part of an integrated effort that also included TV, radio and Internet. To launch the experiential component, SoBe held an event in New York City’s Madison Square Park that had A-listers engaging in challenges inspired by...
PepsiCo #PEPCITY Combines NYC Flavors at Super Bowl
To celebrate Super Bowl XLVIII in New York City and thank the Tri-State area for its business, PepsiCo created #PEPCITY, a 10,000-square-foot pavilion erected in Bryant Park. Strategically positioned as an entertainment-based alternative to the hundreds of football-related brand activations across the city, #PEPCITY combined gourmet food with music, art, sculpture, architecture, poetry, Broadway, multimedia...
American Express Swings into High-Tech at Pinehurst
American Express’ activation at Pinehurst, home of the 2014 US Open, was as smooth as a well-honed golf swing that landed the financial services company straight into the digital age with the MyOpen Pass RFID Experience. The engagement allowed cardmembers to digitally capture their visit in a relevant, shareable and personalized way while connecting to...