Generate social media/viral buzz Archives - Page 98 of 111 - Event Marketer
Ubisoft Comic-Con Experience Recreates French Revolution
History buffs are well aware of the chaos and brutality of the French Revolution. Now, thanks to the Assassin’s Creed Experience, attendees at Comic-Con got to participate in an obstacle course that replicated the look and feel of 18th century Paris and learn how to move like a true assassin, achieving the same sort of...
Sports Illustrated Transforms Swimsuits into Sales
Sports Illustrated’s swimsuit issue, which sells more than a million newsstand copies each February, has become more than just a cultural icon–it has become the center of a robust event marketing initiative for Time Inc. Activities are centered on Launch Week, an event romp that kicks off with a press bash in New York City...
Accenture Cube Immerses Attendees in an A/V Experience
Accenture was on a quest to differentiate itself from its competitors by highlighting its digital resources and services, all of which are united under the Accenture Digital banner. To drive home that difference among clients and potential new customers who often can’t tell one digital consulting company from another, and to influence the executives who...
Concert Activations Deliver Results for Schick
Schick’s Quattro for Women brand of razors integrated its sponsorship investment across multiple online and offline channels around its tie to Katy Perry’s California Dream Tour. The initiative targeted women ages 18 to 34 and challenged them to skip a day or two of shaving—only after using the Schick razor, of course. Schick started hyping...