Introduce/launch a new product Archives - Page 11 of 84 - Event Marketer
Nike’s NBA uniform launch was a slam dunk
WHY THE JUDGES LOVE IT: Nike’s epic NBA Uniform launch event for 800 influencers and members of the media began with music bumping throughout Sony Studios’ Stage 27 in Los Angeles. A massive, 27-foot-high and 48-foot-wide high-resolution LED video wall offered stories about the game. And then, the screen divided into three 15-foot monoliths to...
The Cosmopolitan of Las Vegas welcomes Rose the chatbot
THE SETUP: The Cosmopolitan of Las Vegas created a sassy AI chatbot named Rose as a way to interact with guests throughout their hotel journey. A digital concierge designed to build strong personal relationships with guests, Rose is not only able to assist with tasks like restocking towels, making dinner reservations and giving a tour...
‘Donut’ underestimate Google and their launch for their Home Mini product
THE SETUP: To celebrate the launch of the Google Home Mini product, the smaller version of the Google Home, the brand created an experiential campaign bringing to life its slogan, “The Size of a Donut, the Power of a Superhero,” with an interactive, brick-and-mortar donut shop. Google created three versions of the donut shop—a small...
Frontier Developments brings Jurassic World to life for its new game
THE SETUP: To celebrate the release of its new game Jurassic World Evolution, British game developer Frontier Developments created a rather unconventional trade show booth at E3 2018 in Los Angeles. The game allows fans to construct and run their own Jurassic Park. But rather than merely setting up game consoles for attendees, the company...