Introduce/launch a new product Archives - Page 31 of 84 - Event Marketer
Toyota Creates Eco-friendly Exhibit at Detroit Auto Show
Toyota has long been considered one of the auto industry’s eco-conscious forerunners, but despite its spot at the top, the race for mindshare in the hybrid market is just beginning. To keep itself top of mind as the green movement continues accelerating, in 2008 the automaker scrapped its auto show kit and created a brand...
Volvo Repurposes a Warehouse for Dealer Launch Events
To get its dealers excited about the new XC60, Volvo repurposed a warehouse in Sweden and turned it into apartments for its dealer launch events. From August to October the automaker brought 5,600 dealers from 50 countries to Sweden for two days at a time. Interactive workshops, short films and driving experiences gave dealers a...
Lamborghini Takes the Press on a Vegas Voyage
For the May 2008 launch of the Gallardo LP560-4, Lamborghini invited the press to Las Vegas to experience the “Always different. Always Lamborghini.” brand message first hand. The company invited five groups of 40 to 60 reporters for two-day events that included dinner, brand-themed entertainment and a driving experience on a speedway and a public...
St. Jude Medical Immerses Doctors at Booth Experience
St. Jude Medical’s presence at TCT 2008, a medical trade show that takes place in Washington, D.C. each fall, was quite an operation. The medical device and technology company launched a new cardiac product—the Angio-Seal Evolution—and drove physicians to product demos at its trade show booth with an integrated campaign that took place before, during...