Introduce/launch a new product Archives - Page 33 of 84 - Event Marketer
Toyota Uses Microsite to Track Drivers’ Travels
To prove that its FJ Cruiser is a badass off-road contender, Toyota hit the road, literally, sending three teams of professional drivers across the country to reach off-road enthusiasts at small local gatherings, large off-road expos and trail parks. To make the experience last long after the thrill of on-site ride-and-drive experiences were over, Toyota...
Mattel’s Color Shifters Tour Hits Canadian Highways
To introduce Canadian kids and their parents to its new Color Shifters line of diecast cars, Mattel’s Hot Wheels brand created a life-sized color shifting Ford Mustang, which it showed off in 50 markets summer 2010. The tour began on June 29 and planned to hit retail partners, festivals, urban and rural areas. The star...
New Balance Takes College Campuses by Storm
When it comes to marketing, New Balance used to be low-key, eschewing splashy ads and million-dollar endorsers favored by big spenders Nike and adidas. Who needed all that, when the brand enjoyed a loyal following among serious runners who favored its comfortable shoes, width sizing and performance features? But in 2008 the quiet company shook...
New Balance Raises the Bar on Staff’s Role at Retail Events
The digital age has helped transform the typical event staff from warm bodies to tech-savvy, data-collecting machines. More and more, brand ambassadors are being asked to collect consumer information with a handheld device or to report back via web-based software. They’re also being trained to add subjective feedback to objective data captured, oftentimes reporting it...