Introduce/launch a new product Archives - Page 35 of 84 - Event Marketer
Nakheel’s Sustainability Project Gets Positive Reviews
In Dubai, blue became the new green when Nakheel, one of the world’s largest privately held real estate developers, launched a major sustainability project called Blue Communities. Nakheel is the creative force behind the Arabian Gulf’s iconic, man-made Palm Jumeirah island (shaped like a Palm Tree), The World and other projects, developing land where none...
Nokia Takes Brand Experiences to New Heights in Las Vegas
Most clients would have had a heart attack at the mere mention of hoisting its key media contacts 200 feet in the air to test out its newest product. But Nokia went for it, inviting members of the hi-tech, wireless and consumer press to its vertigo-inducing Press Conference in the Sky at the 2008 CTIA...
Virgin Galactic’s Launch Takes Flight in Mojave Desert
This is the story of the maiden voyage of Virgin SpaceShip Enterprise and how the company known for being ahead of the curve showed 800 VIPs and members of the press on Dec. 7, 2009 in Mojave, CA, that it wasn’t restricted by anything—even the curvature of the Earth. As the first commercial “spaceline” celebrating...
Nike Targets Action Sports Enthusiasts at Gnarly Motel
Anyone who has ever targeted action sports enthusiasts knows how hard it can be to get their attention. You have to present a pretty tempting offer to lure them away from the adrenaline highs they get riding their surfboards, snowboards and BMX bikes. You also have to appeal to their counterculture sensibilities—these are the people,...