Introduce/launch a new product Archives - Page 36 of 84 - Event Marketer
Cisco’s Foray into Hybrid Events Changes Industry Forever
Cisco’s flagship annual customer conference has been a pillar of its portfolio for 20 years, but nothing rocked its foundation like the economic recession of 2009. Founded in 1984, the San Jose, CA-based maker of networking hardware and software had weathered the dot-com boom and bust with relative ease, but for the first time in...
OfficeMax Elf Mob Invades Union Square
To drive awareness of elfyourself.com its popular holiday e-greeting site OfficeMax in December 2009 unleashed an elf “invasion” in New York City’s Union Square that had 400 green-clad dancing elves descend upon the park by subway, Segway, motorcycle, pedicab, stretch limo and double-decker busses for a four-minute surprise flash mob and impromptu dance performance. ElfYourself...
Hyundai Gets Consumers Excited with Adrenaline Event Series
Hyundai’s heart-pounding Adrenaline Tour put drivers behind the wheel and the Korean automaker top of mind among new car buyers as it generated test-drives, media and consumer attention, interest and brand perception for the high-performance 2010 Genesis Coupe. In February 2009, Hyundai announced its partnership with Rhys Millen Racing and Red Bull Energy Drink as...
Clinique’s Makeover Events Deliver Beautiful Results
Women ages 13 to 24 put their faces forward for Clinique’s Fresh Faces Tour, a traveling beauty studio created in partnership with Teen Vogue that had girls lined up for complimentary makeovers and hair touchups and to have their photo taken by a professional photographer. Each girl had three photos taken, then entered her best...