Introduce/launch a new product Archives - Page 38 of 84 - Event Marketer
Rodenstock’s Gigantic Pair of Eyeglasses Create a Spectacle
There’s nothing like a gigantic pair of eyeglasses to help you see the light, especially one that is 15-feet wide, 5-feet high and with earpieces that measure nearly 20-feet long. No, we’re not talking Alice in Wonderland here. We’re talking Rodenstock, a leading German manufacturer of high-end, high-tech eyewear. To reinforce its image as a...
Skyy Infuses Airstream with B-to-B Events
Some b-to-b programs get stuck in a rut, relying on PowerPoint presentations, sit-down dinners and old-school collateral to “excite” customers about its products. Not this program. To prove its 100-percent real fruit Infusions vodkas are the best-tasting flavored vodkas on the market, Skyy executed a mobile tour that seamlessly combined the best elements of a...
Porsche Draws Test Drivers with a Striking Exhibit
In 2009, Porsche introduced its newest luxury sedan, the Panamera. For the North American regional launch at the 2009 Monterey Peninsula Automotive Week, the goal was to conduct 1,000 behind-the-wheel consumer experiences to provide the Porsche dealer network system with qualified leads. To do so, the brand created a structure that stood out from the...
Audi Exhibit Stresses Sophsitication and Technology
If the sight of the year’s newest concept cars and latest hot rods doesn’t get the average car aficionado’s heart racing, they’re probably dead. But it’s not all about the sizzle at major auto shows—it’s also about forming business relationships and planting the seeds for future sales that will sustain the company in the years...