Introduce/launch a new product Archives - Page 47 of 84 - Event Marketer
Sub-Zero Display Evokes Food Theme at EuroCucina
With nearly 100 products beautifully imbedded throughout, Sub-Zero’s exhibit at the annual international kitchen design show EuroCucina in Milan felt more like a high-end restaurant than a product showcase. The modernist white structure was punctuated with plate glass windows and set at an unexpected angle to the booth’s parameters. Luxurious materials like marble and Zebrawood...
Siemens Exhibit Makes Architectural Statement at RSNA
As one of the biggest exhibitors at the annual Radiological Society of North America (RSNA) show, Siemens had two important design challenges: First, to transform nearly 23,000 square feet of exhibit space into a series of targeted experiences that conveyed the brand’s equal competence in high-end imaging and cost-conscious imaging equipment. Second, to find a...
Amway Reimagines the Visitor Journey with RFID Triggers
Amway’s Center for Optimal Health (COH) is a 33,000-square-foot space dedicated to teaching and training 20,000 visitors and Amway Business Owners each year. To give its Nutrilite brand a boost, the company commissioned a reimagination of the visitor journey. The result: a series of seamlessly connected environments that mix the vibrant colors and materials of...
Kellogg’s Pop-Up Bar Transforms Cereal and Milk
Kellogg’s transformed a vacant storefront in Manhattan into a pop-up experience where consumers could rethink cereal and milk. The space featured reclaimed wood, bright red metal stools and a digital menu board that looked like a chalkboard during the day and then produced a glow-in-the dark effect at night. Other cool design elements: a 28-foot...