Introduce/launch a new product Archives - Page 48 of 84 - Event Marketer
AutoDesk’s Annual Sales Conference Opener Roars to Life
At One Team Conference, AutoDesk’s annual sales and leadership event, the brand incorporated a two-part conference opener designed to reorient AutoDesk’s sales force by disorienting them first. It kicked off in a stark, standing-room-only space that dramatically came to life with a roaring fleet of trick motorcycle riders, screaming guitar riffs and showers of sparks...
LEGO Tackles Youth Demo with Bionicle Vehicle Tour
After a super-successful run with the first Bionicle tour in 2001, Lego headed out yet again last summer with a 2002 incarnation looking to obtain 300,000 targeted impressions and visit 1,000 demographic-rich locations over 10 weeks for a new Toa Nuva toy extension. The campaign was tailored to appeal to the “shredder teen,” that savvy...
Snapple Mobile Tour Offers Mohawks and Dye Jobs
Upscale? Nope. Trendy? Hardly. The genius of the Dye Hard vehicle was in its budget-beating simplicity. It would have been so easy to order a super-dooper, high-tech machine to herald the introduction of five new flavors, but Snapple took the road less traveled (actually they took the road traveled about 10 years ago) when it...
Swissray Recreates a Radiology Control Room and ER
Digital radiography product maker Swissray produces a digital technology that allows radiographic images to be taken and developed in seconds at a much lower cost than conventional methods. But the technology is expensive ($500,000) for hospitals that are known for taking many months or even years to vote on purchases. So prospects need to be...