Introduce/launch a new product Archives - Page 49 of 84 - Event Marketer
BMW Enlists 14 Helicopters to Show Off New Vehicle
BMW gave a select group of auto buyers an unforgettable first impression of its new 1 Series. The automaker hired 14 helicopters to fly key customers to a small, secluded airfield via chopper for a first-hand look at what the cars were made of. The guests were fleet managers and other customers who could potentially...
Xerox Lets Clients do the Talking at Launch Event
The goal for the Xerox launch event at New York City’s Manhattan Center Studios was as clear as it was daunting. “Our objective was to launch what would be our biggest growth enablers not only of 2004, but also of the next several years,” says Edward Gala, the company’s vp-worldwide strategic communications. Xerox would use...
Siemens Exhibit Leverages ‘Focus Wings’ and Tours
Siemens Dematic AG wanted to promote its new SIPLACE proprietary technology offering. The central design of the exhibit leaned on three “focus wings” that formed a trio of zones highlighting different vertical markets (automotive, telecom, and I.T.). The wings were comprised of translucent textiled walls with circular openings, illuminated by a color-changing spectrum. The result...
Sony Exhibit Envelops PlayStation Enthusiasts
The No. 1 video game platform in the world continues to dazzle and delight each May. The annual PlayStation booth at the Electronic Entertainment Expo has officially crossed the line from exhibit to destination. With the goal of showing off the new PSP handheld device for the first time ever in North America while supporting...