Introduce/launch a new product Archives - Page 50 of 84 - Event Marketer
Unilever Gets Provocative with Pitch-Dark Parties
Lots of brands talk about using their events to “touch consumers.” It took Unilever’s Axe, a brand whose marketing isn’t exactly known for its subtlety, to use event marketing to get those consumers to touch each other. The Axe Dark Party was clever if not a little subversive, but it was also right on message....
VW Dealer Meeting Features Learning Centers, Off-Roading
Volkswagon got its message heard loud and clear from multiple locations around Arizona during its annual dealer meetings. The program carried an “Access” theme to illustrate the access Volkswagen customers have to life’s experiences: As customers mature, they have greater access to better things, which explained the car maker’s pending entry into the luxury market. The...
Victoria’s Secret Builds Buzz with Colossal Gift Box
A three-story high pink gift box smack in the middle of Miami Beach during spring break created quite the buzz for the launch of the Victoria’s Secret’s Pink line. For a few days prior to the event, the box stood without brand identification—only a countdown clock and a sign reading, “When the Countdown Ends, the...
AT&T Recruits Comedians to Act Out a New Service
When AT&T Wireless first launched its mMode paid wireless content service in late 2001, issues with usability and positioning hampered its acceptance by consumers and the telecom company’s own sales channel. In late 2003, mMode was redesigned with better accessibility, higher quality content, and fresh services such as online dating, news, and videogames in an...