Introduce/launch a new product Archives - Page 51 of 84 - Event Marketer
Jeep ‘Drives’ New Cherokee Straight up a Skyscraper
To trumpet the introduction of the 2005 Grand Cherokee, Jeep was on a mission to demonstrate the vehicle’s “go anywhere, do anything” capability. At the same time, the automaker wanted a launch event to take place in New York City, to take advantage of the national media outlets and massive pedestrian traffic in Manhattan, and...
Microsoft Kiosks Engage Business Travelers in Airports
Microsoft hooked up with Jack Morton to introduce business travelers to its Tablet PC—inside airports. With the ambitious goal of physically connecting with 100,000 people, immersions were set up inside airports in seven markets. Kiosks were staffed by teams of three who engaged business travelers in terminals, let them test the Tablet, and answered questions....
Audi Launches new A8 with a Retreat for Dealers
Audi was out to get dealers fired up about the all-new A8 L at its ’03 meeting, and MVP stepped to the plate and smacked it over the fence. A launch event was held at the St. Regis Hotel in Dana Point, CA. Overlooking the Pacific. Very chi-chi. Very Audi. Direct mailers teased the event,...
AOL Bites into the Big Apple with Concert Benefiting Schools
If New Yorkers are talking about it, everyone’s talking about it—which is exactly why AOL cruised into the Big Apple to get folks talkin’ about the new 9.0 Optimized version. At the center of the AOL Concert for Schools campaign was a free Dave Matthews gig on Central Park’s Great Lawn, but the campaign began...