Introduce/launch a new product Archives - Page 53 of 84 - Event Marketer
Meow Mix Cat Cafe Has Consumers Fe-line Fine
What was Meow Mix doing signing a two-week lease for a 2,500 square-foot storefront in a high-traffic area in Manhattan? Launching a pop-up shop—in this case, a temporary restaurant for cats and their owners—to introduce the brand’s first wet cat food. The Meow Mix Café featured a large dining room (for pets and people), a...
Nike Competition Lights a Fire Under Young Runners
A month before Athens went flame-on, Nike was on the streets of New York City with a grassroots program that tied its new Speed product line to summer, running and community competition. Mimicking the Olympic spirit of friendly competition, the six-day Speed Showdown took advantage of rivalries among New York’s five boroughs to find the...
John Deere Mall Campaign Gets Consumers Ready to Mow
Out to hype the new 100 Series lawn tractor and promote the overall brand, John Deere reached out to men aged 35 to 54 with a mall campaign that built hype and drove traffic to a series of ride-and-drive events at nearby Home Depot stores and Deere dealerships. “Traditional advertising is important, but once people...
Lexus’ Ride-and-Drive Footprint Offers Upscale Activations
Taste of Lexus was completely revitalized for this year, becoming more than just an upscale ride-and-drive, but a destination in its own right. Modeled after retail destinations like Rodeo Drive and Fifth Avenue, the Lexus Promenade was the centerpiece. It comprised a 200-foot-by-50-foot esplanade surrounded by product salons, lifestyle activities and restaurants and embedded with...