Introduce/launch a new product Archives - Page 54 of 84 - Event Marketer
Water, Lighting Accents Drive LG’s Natural CTIA Booth Design
LG’s core message—LG is The Nature of Mobile—was woven into every aspect of the CTIA space. The brand played up both nature and high-tech multimedia at its booth, offering attendees an interactive and fully immersive experience that kept it a packed house throughout. Attendees could pick from the Music Zone, Video Zone or the Design...
Sub-Zero Woos Design Snobs with a Poetic, Artsy Booth
Kitchen designers, architects and builders are a tough crowd. They’re discriminating, opinionated, tightly networked and at the end of the day, downright mission-critical to any exhibitor at the Kitchen/Bath Industry Show. Sub-Zero took on design snobs and tough cookies alike by leveraging the skills of renowned kitchen designer Mick De Giulio and interior designer Jamie...
EA Packs Gameplay, Green Screen into a Mobile Hub
Electronic Arts wanted to take high-def video game sampling beyond the standard retail and shopping mall experiences. So was born The Hub, an 18-wheel mobile tour that EA took to music festivals, community events, sporting matches and theme parks throughout the UK and Ireland last summer. The Hub was based on a tri-axle step framed...
ESPN’s Fandom Tour Features a Sports Dream Machine
To promote the expansion and relaunch of espn360.com and to make Verizon broadband and FiOS customers aware that the site is free for them, ESPN kicked off the King of Fandom promotional tour. Consumers competed daily in a sports trivia contest on verizonsurround.com and the sports fan with the highest total score was awarded the...