Introduce/launch a new product Archives - Page 55 of 84 - Event Marketer
LifeSize Lures in Booth Visitors with Cheese and Wine
The best way to introduce the LifeSize high-definition video conferencing product was to let people see it in action. The Get a Taste of High Definition campaign for the Interop Vegas trade show did that, with a twist. Show attendees were invited to the LifeSize booth for a wine and cheese tasting by sommeliers from...
Caterpillar’s LED Exhibit Towers Light up Bauma
At Bauma 2007 in Munich, one of the world’s largest trade fairs for construction machinery, Caterpillar made sure its program embodied the spirit of its offer: complete 360-degree solutions. Two 40-foot towers served as dramatic focal points for the display. One, a stretched vertical LED screen, looped animations, images and messages about the brand. The...
Vivendi Treats Gamers to a Spa-Style Oasis at E3
To promote its newest video and computer game titles, Vivendi Games needed to stand out from the crowd at the E3 Media and Business Summit 2007. And what better way to attract the press and retail reps than with a spa-style hospitality experience. A 2,100-square-foot hotel ballroom was transformed into a relaxing oasis for guests. The...
Nissan Activates a Cirque du Soleil Party Series
During its launch of the Infiniti EX 35, the brand kicked up the luxury factor a notch by leveraging its sponsorship of the Cirque du Soleil. Infiniti threw Salon Night parties in Montreal, Toronto and Vancouver, inviting up to 1,500 Nissan and Infiniti owners and/or prospective owners. To keep in line with the Cirque du Soleil...