Introduce/launch a new product Archives - Page 59 of 84 - Event Marketer
Adidas Launches a New Shoe with Bounce Lounges
For the adidas Megabounce shoe launch last holiday season, adidas built three Bounce Lounges in key locations in Manhattan and Brooklyn. In Manhattan, adidas created buzz for the launch by dispatching four hydraulic low-rider Bounce Mobile vehicles filled with brand ambassadors spreading the word about the lounges and the launch. A refuge from the cold, the...
L’Oreal Takes the Museum Approach to Draw Press
When L’Oreal USA launched its Men’s Expert skin care line last year, the company knew it would need more than a typical press event to attract and engage New York City’s notoriously hard-to-impress beauty and fashion editors. The solution: a museum-style exhibit in Manhattan’s trendy Milk Studios. Armed with headsets that played a soundtrack detailing...
Dyson Launch Event Features 10-Story Vinyl Sphere
The launch event for the new Dyson DC15 vacuum took its inspiration from the appliance’s most notable design feature: a ball. On the vacuum, it helps the machine pivot and turn like nobody’s business. At Fordham University in New York City, Dyson expanded the key feature into a 10-story tall inflatable vinyl sphere—with interactive elements,...
M&Ms’ Star Wars Stunt Boosts Product Launch
Masterfoods used the hype around the release of “Star Wars Episode III: Revenge of the Sith” to roll out a new line of dark chocolate M&Ms, lining up characters from the movie to unload the very first shipment of the candies. Actors dressed as Darth Vader, C-3PO, and R2-D2 hauled boxes of the dark chocolate...