Introduce/launch a new product Archives - Page 60 of 84 - Event Marketer
Sony Showcases Handycams with Shoebox Displays
To reinforce its position as the leader in HD, Sony made its way to seven malls across Australia to showcase its range of HD Handycams. Market research found that most people still prefer to take and save still photographs rather than video, so Sony played on the theme of kept photos by creating an oversized...
ABB Packs a Mobile Trailer with Working Robots
Robotics manufacturer ABB sought to go where no robotics manufacturer had gone before—directly to its customer using a mobile platform. This was no small feat given that even a small robot weighs almost 1,700 pounds and has a working radius of more than seven feet. The approach was intended to greatly increase the customer dialogue with...
Volkswagen Road Show Racks Up Jetta Presales
Volkswagen had a lot hinging on the launch of the revamped Jetta, so the automaker wanted to create some big-time buzz within its own ranks and among the public. The solution? A multi-tiered strategy that engaged corporate-level executives, dealership representatives and the driving public. A staff meeting at VW’s North American HQ kicked things off...
Audi Unleashes Filmmakers to Promote New Vehicle
Audi launched its 2005 A3 model with a multi-platform initiative tied to the world of filmmaking. Spanning nearly six months and multiple venues, the campaign sent three filmmakers and their crews on their own separate journeys across the U.S. in new A3s. Audi turned each team loose, asking them to document their experiences on film....