Introduce/launch a new product Archives - Page 62 of 84 - Event Marketer
Marriott Rocks a Times Square Installation
When Marriott Hotels and Resorts needed to generate buzz and awareness about its new guest room enhancements last September, the brand decided to bring the new room to the people. In its first major push into event marketing, Marriott pulled out all the stops for the mSpot, a four-day extravaganza in Times Square featuring a...
Lucasfilm’s Retail Strategy is out of this World
Boosting sales of “Star Wars Episode III: Revenge of the Sith” merchandise and establishing Wal-Mart as the place to get it were the goals of this campaign. Parking lots at nearly 400 Wal-Mart stores nationwide hosted Star Wars extravaganzas, drawing customers to see the latest Star Wars products. For two days, collectors and enthusiasts could immerse...
Scion Hosts an Augmented Reality ‘Bounty Hunt’
Scion created a six-day, six-city augmented reality game in which six teams of two drove their Scions on a “Bounty Hunt” for a thief and the car he or she had stolen, with the winning team netting a cool $10,000. During the game, teams competed in challenges and searched for clues leading to the missing...
Revlon Opens Eyes with Virtual Makeovers
Interactive and eye-catching (pun intended) mall events helped Revlon get women to try Fabulash mascara. Two towers with eight built-in flat-screen monitors flanked the event area, with djs providing the soundtrack. “Virtual makeover” kiosks allowed visitors to get an idea of what different makeup combinations would look like—colors were added to a digital image of...