Introduce/launch a new product Archives - Page 64 of 84 - Event Marketer
Style Squad Helps L’Oréal Engage and Empower Women
Seeing the name Carson and the word style in the same sentence kinda made us think about Carson Kressley, the most fabulous and fashionable member of Queer Eye’s fab five. Well, L’Oréal’s SoftSheen-Carson took a cue from the style guru and his equally hip friends when it unleashed its own team of style pros on...
Motorola Concerts Light Up the House of Blues
Motorola rocked the House of Blues with a concert series tailor-made for the distinctive target audiences of its RAZR, PEBL and SLVR handsets. The integrated program of online, on-air and on-site executions tuned into the tastes of each group with artists, radio campaigns, pre-show promos and music hall elements for a unique visual and audio...
Verizon Eyes Philanthropy for Dave Matthews Tour
For its sponsorship of a four-stop mini-tour by Dave Matthews Band, Verizon unleashed a full mix of activation tools. Concertgoers got chances to play with a range of Verizon products, of course, but the company also added activities to complement the events, pulled in elements from its other sponsorships, deployed a philanthropic angle and used...
Microsoft’s ‘Digital City’ Promotes New Windows Tech
Creating a buzz about new Windows products was easy with the Windows on Wheels campaign, a rolling “digital city” that parked at retail centers. A 50-foot trailer featuring floor-to-ceiling Plexiglas on all sides, the vehicle housed a stylish living room and office decked out with the latest Microsoft had to offer, including a Tablet PC,...