How heading online can help draw in the crowds
A personalised marketing approach is a must nowadays — it’s important to not only understand the audiences who we design and deliver brand experiences for, but also to create event communications and online assets that resonate with them on an individual level. The event website tends to be the first place people look when they want to find out more — be it an experiential music festival, a conference aimed at tech professionals, or an industry specific exhibition. Here, tactics like SEO and Google AdWords make a website easier to find, but what happens when a user leaves it without registering, purchasing a ticket, or signing up to the mailing list?