Our mission is to create exceptional experiences every day for our clients, their brands, our people, and ourselves. The objectives of our clients guide us in all the work that we do as we strive to improve and evolve the way people and organizations communicate.
A Global Pharmaceutical Company wanted a fun and effective way to communicate key brand and training updates to its sales force.
To answer this request, Broadstreet created The Monthly Show, a fast-paced version of the Comedy Central hit, The Daily Show – that incorporated a broad range of humor to engage audiences with information, education and entertainment.
The Monthly Show’s content includes Training, Product Updates, and Feedback from the Sales Force using devices such as fake news reports, musical montages, movie spoofs and “live” correspondent testimonials to deliver each month’s content in a fast-paced, easy-to-digest, humor-coated capsule.
Viewers looked forward to seeing their favorite recurring characters delivering important information they need to have. The show’s constant interaction with viewers raised the level of engagement to genuine enthusiasm.