October 9, 2015GMR Launches eSports Consulting GroupAccording to CEO Cameron Parsons, the rise of eSports represents an increasing shift in consumer behavior that has many marketers questioning old approaches of trying to reach young audiencesread more
October 6, 2015Download College Marketing 101Download College Marketing 101: An Authoritative Guide to Unlocking the Elusive College Market. Reach college students where they study, live, & play!read more
October 4, 2015Make your activation memorable and fun!One strategy that has always proven to be successful...read more
October 2, 2015Best of France Festival Brings Record Breaking Butter Sculpture!Who knew that 2,000 pounds of butter could land a Guinness Book of World Records Win!read more
September 30, 2015Event Guidance Analytics Systems Deliver a Value-Per-View at Experiential EventsNew Behavior Analytics Systems Help Companies Optimize Experiential Displays, Exhibits, and Events to Improve Attendee Engagement and Event ROIread more