Partner Content Archive - Page 110 of 119 - Event Marketer

July 16, 2015

New Tool Drives Integrated Strategies for Marketers

Escalate partnered with IMI International, the global market research firm, to unveil the Marketing Mix PrioritizerTM, a proprietary tool that gives brand marketers the unprecedented ability to quickly and efficiently evaluate which integrated marketing strategies and tactics best deliver a marketing objective from a specified target audience for a designated brand category.

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