Partner Content Archive - Page 13 of 119 - Event Marketer
Key Steps to Acquiring the Right Audience for Your Event
So you're planning an event to help market your brand; great choice! One of the first big questions facing any event marketer is: how do I feel these seats with people? And even more importantly, how do I make sure they're the right people? In this e-book, we'll give you the tools to bolster the...
[Video] The Impact Map™: Creating Impactful Experiences Through Emotional Journeys
The Impact Map is the scientific foundation for the attendee Emotional Journey.
Design Shifts in the Experience Economy
Brands and marketing departments are investing more in experiential and event-based programs as the key driver of their marketing mix. So much so that branded experiences are designed to be more integrated into our everyday lives. As millennials and other notable demographics shift spending priorities from material items to experiences, the experience economy is getting...The Four Big Themes at Event Marketer’s 2017 Experiential Marketing Summit
Experiential marketing is going backward and forward at the same time.