Partner Content Archive - Page 16 of 119 - Event Marketer

May 2, 2017

Common Mistakes Made by International Exhibitors (And How to Avoid Them)

Are your booth staffers greeting French-speaking attendees in English at a show in Paris? Does your English marketing tagline make sense when translated into Portuguese? Are you asking for hundreds of thousands of marketing dollars, but have no way to prove your ROI because you are not evaluating your program? Many companies who exhibit at international trade shows make...

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May 1, 2017

Sound Design – The Art of Being Invisible

For sound guys, the way we know we’ve done a great job is when no one notices we're even there. At events and experiences, everyone wants a seamless, rich audio experience with little disturbance and a clear sightline to all the action. My job is to make sure everyone can hear the sound, not see it.

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April 24, 2017

12 Rules for Safe and Productive Work Travel

Any seasoned business commuter knows it--work travel is a grind. Putting on hundreds of events around the globe each year means Opus has seen it all. In this e-book, Opus gathered tips from the events industry's most grizzled road warriors to keep you safe, sane, and successful on the road.

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