Partner Content Archive - Page 23 of 119 - Event Marketer

March 6, 2017

Event Pricing to Drive Attendance and Maximize Revenue

There's both an art and a science to effectively pricing an event. Any strategy for maximizing your event's attendance and revenue is built on a business school staple: the price-demand curve. In this e-book, we explore multiple tactics employed by the typical event marketer when determining proper pricing for an event, as well as the...

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