Partner Content Archive - Page 32 of 119 - Event Marketer
Psychographics: Understanding Your Consumers on a Whole New Level
Psychographics is the classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
The Weather Channel Upfront
The Weather Channel was determined to demonstrate that it went well beyond supplying forecasts to its viewers and that its original programming and prowess in the digital space was a highly desirable place for advertisers. Broadstreet helped shaped messaging and crafted design for the Weather Channel Upfront and Newfront. Imagery focused not only on awe-inspiring...
How to Plan a Successful Post-Event Reception
For many attendees, the best part of a trade show are the after parties. However, there are a few things to take into account when hosting an after party.
Why Deliver an Event Marketing Status Report (and How to Make Your Next One Great)
A status report is a useful tool because it will keep your experiential marketing campaign on track, keep everyone engaged, and on top of things.