Partner Content Archive - Page 34 of 119 - Event Marketer
Food or Sampling Truck Success in 2017
2017 is right around the corner, which means personal and professional goal-setting is in full swing. What steps have you taken to prepare for success in the new year with regards to your mobile marketing, mobile food, sampling or specialty vehicles? Are you launching a new product? Taste testing new options? Marketing differently? Expanding your reach? This post...
VIDEO: eSports Sponsorship
Yes, the gaming world has some favorite brands with an natural place in the eSports landscape. But our research shows that brands in a number of non-endemic categories can actually play very well in the space.The Why behind Event Attendance and Maximizing it for Greater Event App Engagement
Use your event app to tap into the underlying reasons behind why people attend events to turn their needs into musts.
The Importance of Alignment: Coordinating Consumer Segmentation, Reach and Brand Interests in Experiential Marketing
One of our key objectives in marketing analytics is to show the campaign reach. "Reach" can be defined by how often the target consumer is reached at experiential events. This metric helps ensure the field team is interacting with the right customer. A good example of this is if your brand is geared for millennial...